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Defined Fitness Plans for Increased Closing Ratios with Spectrum NG
Houston, TX 21-03-2011
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Defined Fitness in New Mexico has selected Spectrum NG as its new club management software.
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Defined Fitness needed software that would help them improve efficiency, expand customer service and provide them with the right tools to support their sales and marketing efforts.
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Due to their month-to-month membership model without contracts, it was also necessary for them to find a solution that had the flexibility to accommodate those needs.
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Defined Fitness chose Spectrum NG, a fully-integrated solution that meets all their requirements.
Supporting Quotes
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"With the Prospect Management program, we will be able to effectively track prospects through the entire selling cycle and increase our closing ratio," said Anne-Marie Romero, Marketing Manager. "The Scheduling software will aid us in tracking group fitness class participation and personal training appointments. This will help to analyze instructor and program efficiency, make improvements as necessary and schedule our staff more efficiently", Romero said. "With the wide variety of modules Spectrum NG offers, we look forward to being able to effectively streamline our processes to reduce excess expenses, better target our marketing and sales efforts, and increase profits".
About Defined Fitness
Defined Fitness is New Mexico's premier no-contract health club with four locations in the Albuquerque and Rio Rancho metro areas as well as a location in Farmington, New Mexico.
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